Total SEK
(Incl. 25% VAT)
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30 day
2 years



We’re fascinated by time.
The phenomenon of time is something that
inevitably affects all areas of our life and is fundamentally
so complex and meaningful, yet so common and regular.
The character of our watches represents this contrast,
with its complex inner mechanism combined
with its outer minimalistic design.

”it all started with a burning
desire to create great things”

Aladin Galjic


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A future where inspiration does not come from monetary values, but rather from the design and craftsmanship that went into the creation. That is why we make affordable high-quality watches.

It started with making a truly compelling design. The inspiration came from California, where vibrant colors are mixed with minimalism and boldness. Ever since we fell in love with the Pacific ocean breeze and smell of Californian citrus trees, we have been on a mission to make your wrist stand out.

  1. 1June 2015.
    We got inspired and made first designs.
  2. 2August 2016.
    We received the first working prototypes.
  3. 3October 2017.
    We had customers in over 50 countries!
  4. 4November 2017.
    Our watches could be found in selected stores.
  5. 5July 2018.
    We launched Italian leather straps and the Yosemite on Kickstarter.